{"id":1138,"date":"2025-04-15T18:04:28","date_gmt":"2025-04-15T10:04:28","guid":{"rendered":"https:\/\/cloudnewoffer.com\/?p=1138"},"modified":"2025-04-15T18:04:28","modified_gmt":"2025-04-15T10:04:28","slug":"the-secrets-to-effective-re-engagement-emails-20-examples","status":"publish","type":"post","link":"https:\/\/cloudnewoffer.com\/?p=1138","title":{"rendered":"The Secrets to Effective Re-Engagement Emails + 20 Examples"},"content":{"rendered":"
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Email Marketing<\/p>\n

\u2022<\/span><\/div>\n

The Secrets to Effective Re-Engagement Emails + 20 Examples<\/h1>\n

\n Feb 21, 2025
\n <\/span>\u2022<\/span>
\n 8 min read <\/span>\u2022<\/span>Erin Ridley<\/span><\/div>\n<\/div>\n
\"Abstract<\/div>\n
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  • \n
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    \n Table of Contents <\/p>\n<\/div>\n

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      \n
    • What Is a Re-Engagement Email?<\/li>\n
    • Why Send Re-Engagement Emails?<\/li>\n
    • 7 Common Types of Re-Engagement Emails<\/li>\n
    • How to Write Re-Engagement Emails<\/li>\n
    • When to Send Re-Engagement Emails<\/li>\n
    • Getting the Most Out of Your Re-Engagement Emails<\/li>\n<\/ul>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n

      Ever had a friend suddenly stop replying to your messages, and you\u2019re left wondering if they\u2019ve moved to a remote island with no WiFi? That\u2019s kind of what happens with inactive subscribers. But don\u2019t worry\u2014just like you\u2019d send a friendly \u201cHey, are we still cool?\u201d text, customer re-engagement emails can work wonders in bringing those lost connections back to life<\/strong>. In this guide, we\u2019ll break down the secrets behind effective re-engagement emails, plus plenty of examples to spark your creativity.<\/p>\n

      What Is a Re-Engagement Email?<\/h2>\n

      A re-engagement email is a targeted newsletter email sent to inactive or disengaged subscribers with the goal of reactivating their interest<\/strong> in your brand, product, or service. These emails typically include compelling subject lines, special offers, personalized content, or reminders about the value of staying connected.<\/p>\n

      And the reality is that this is an important and often normal part of the email customer journey\u2014that is, sadly, not all subscribers stay engaged forever. And that\u2019s where this step comes in so that you can entice them to come back for more.<\/p>\n

      \"The<\/figure>\n

      Indeed, inactive subscribers don\u2019t have to be lost customers<\/strong>. People get busy, inboxes get cluttered, and sometimes they just need a nudge to reconnect. More importantly, there are some really solid reasons for your business to get back in touch<\/strong> with these distancing subscribers through thoughtful email campaigns.\u00a0<\/p>\n

      Why Send Re-Engagement Emails?<\/h2>\n

      There many reasons why sending customer re-engagement emails is an important part of your email marketing:<\/p>\n

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      • Reduce Churn<\/strong>: Keeping customers engaged prevents them from leaving, which is more cost-effective than constantly acquiring new ones.<\/li>\n
      • Boost ROI<\/strong>: Re-engaging inactive subscribers can improve your email marketing campaign performance and overall revenue.<\/li>\n
      • Enhance Deliverability<\/strong>: Email providers prioritize active and engaged lists, improving your sender reputation.<\/li>\n
      • Gain Insights<\/strong>: Use email marketing metrics to track responses from re-engagement campaigns can provide valuable data on customer behavior.<\/li>\n<\/ul>\n
        \"free<\/figure>\n

        7 Common Types of Re-Engagement Emails<\/h2>\n

        Now that we\u2019re all on the same page about the importance of sending re-engagement emails, it\u2019s time to talk about the more strategic and nuanced side of things. With that in mind, here are the most common types of customer re-engagement emails that you\u2019ll want to add to your email automation sequences.<\/p>\n

        \"7<\/figure>\n

        1. \u201cWe Miss You\u201d Emails<\/h3>\n

        The \u201cWe miss you\u201d email is a re-engagement campaign classic. It feels friendly, but not desperate; it appeals to emotions, but it isn\u2019t sappy\u2014and all wrapped in a subtle reminder to get back in touch. These emails often include just a friendly message, but they can also be paired with a special offer,<\/strong> or an invitation to check out new features.<\/p>\n

        You can\u2019t really go wrong with a cute dog photo, so this \u201cwe miss you\u201d email already has our heart. But we also love how this email appeals to someone out there \u201clooking for a review,\u201d making the reader feel like their input is valuable<\/strong>\u2014and hopefully inspiring them to take action.<\/p>\n

        \"A<\/figure>\n

        2. B2B Re-Engagement Emails<\/h3>\n

        For B2B companies, re-engagement emails are a super important part of bringing back inactive leads, encouraging repeat purchases, or reminding customers of your value<\/strong>. This kind of email is going to be a bit (or a lot) less informal (so the \u201cwe miss you\u201d text isn\u2019t probably the right vibe), and instead often focuses on providing educational content, product updates, or exclusive offers.<\/strong><\/p>\n

        We like how in this B2B re-engagement email, the recipient is clearly reminded that they\u2019ve been missing out on special perks<\/strong> and faster finances, and they\u2019re gently nudged to reconnect.\u00a0<\/p>\n

        \"example<\/figure>\n

        3. Feedback Re-Engagement Emails<\/h3>\n

        We all love to be asked our opinion, right? So if a subscriber has stopped engaging, asking for their feedback might very well get them to open your email and reply. Not only do these emails make customers feel heard and offer an opportunity to re-engage, but they give you a chance to gather important feedback to improve your business<\/strong>, service or product. Win, win and win.<\/p>\n

        Simple and appreciative, the below email makes clear that there will be just one<\/em> question\u2014and the sender follows through in the email message with gratitude. If someone hasn\u2019t engaged in a while, this message is a good example of giving subscribers the warm and fuzzies in order to bring them back<\/strong> to buying some beer.<\/p>\n

        \"Example<\/figure>\n

        4. Recommendation Re-Engagement Emails<\/h3>\n

        Sometimes customers get distracted or lose interest\u2014this is business as usual. So pique their interest by sending personalized recommendations based on previous activity<\/strong>. By leveraging customer data\u2014whether that\u2019s past purchase behavior, email engagement, or otherwise\u2014you can suggest relevant products, content, or services that speak to their needs and interests.<\/p>\n

        We love how Warby Parker\u2019s re-engagement email is a blend of recommendation, special occasion, and intrigue<\/strong>. Aren\u2019t you already wondering what your frame horoscope is?<\/p>\n

        \"Example<\/figure>\n

        5. Reminder Re-Engagement Emails<\/h3>\n

        Sometimes people simply forget\u2014that\u2019s life! So a gentle reminder email about an expiring discount, an abandoned cart, or an incomplete profile can nudge customers back into action<\/strong>. We all need reminding sometimes.<\/p>\n

        The below reminder email effectively invites the reader to open with its simple \u201cdon\u2019t forget\u201d message, and just a touch of intrigue since the discount is unknown<\/strong>. Once opened, the message leans on a last-chance sense of urgency<\/strong> in order to hopefully seal the deal.<\/p>\n

        \"Example<\/figure>\n

        6. Reactivation Re-Engagement Emails<\/h3>\n

        Reactivation emails focus on those customers that got far enough along in their journey to sign up for a trial or subscription, but somehow got distracted. Emails like these highlight what those customers might be missing out on and often include an incentive to return<\/strong>.<\/p>\n

        Nothing invites a little action like the threat of your data being hacked\u2014gulp. Not only does the below reactivation email example motivate engagement, but it does a good job of tapping into the element of fear in order to generate interaction from the recipient<\/strong>.<\/p>\n

        \"Example<\/figure>\n

        7. Resubscribe Re-engagement Emails<\/h3>\n

        You might be wondering if you can or should try to re-engage with customers who\u2019ve chosen to unsubscribe from your list. While it may be tempting to send a resubscribe email, this is generally not recommended. <\/strong>Many email regulations, including GDPR and CASL, discourage sending emails to users who\u2019ve explicitly opted out, and doing so can harm your sender reputation.\u00a0<\/p>\n

        So, instead of following up with another email, a more effective and compliant approach is to optimize your unsubscribe confirmation page<\/strong>. Use this page to:<\/p>\n

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        • Remind users of the value they\u2019re leaving behind.<\/li>\n
        • Highlight the benefits of staying subscribed, such as exclusive offers, helpful insights, or important updates they might miss.<\/li>\n
        • Provide options like adjusting email preferences instead of fully unsubscribing.<\/li>\n<\/ul>\n

          By making it easy for past subscribers to reconsider their decision, you create a frictionless path for re-engagement without violating email marketing best practices.<\/p>\n

          We love how the below resubscribe re-engagement example\u2014which come in the form of an unsubscribe confirmation page rather than an email\u2014playfully and easily gives subscribers the option to stay subscribed.<\/strong><\/p>\n

          \"Example<\/figure>\n

          How to Write Re-Engagement Emails<\/h2>\n

          When it comes to how to write a marketing email to re-engage, there are a handful of secret tactics you can use to get the most out of your messages. Let\u2019s dissect the ways you can get more strategic with your re-engagement email writing.<\/p>\n

          \"List<\/figure>\n

          1. Create a Sense of Urgency<\/h3>\n

          Creating a sense of urgency is a rather fail-safe tactic for capturing attention, and quickly. Limited-time offers, expiring discounts, or exclusive deals can push recipients to re-engage before it\u2019s too late<\/strong>.<\/p>\n

          The below email from Sometimes Always playfully and successfully points out the product the customer was eyeing, while also injecting a sense of urgency<\/strong> given that the bottles are going fast. So if this customer was on the fence, they might well be enticed to re-engage given the prospect of missing out.<\/p>\n

          \"Example<\/figure>\n

          2. Offer a Special Discount<\/h3>\n

          If you\u2019re trying to re-engage subscribers, then it might be a good moment to shell out a steeper discount. If you usually offer 10%, then sweeten the deal with 15% off. Make sure it\u2019s clear that the discount is an exclusive offer for coming back<\/strong>, making it all the more enticing to take action.\u00a0<\/p>\n

          Passing up on a discount is always a challenge, and that\u2019s what Vegamour is counting on. In this email, they make it extra clear in the subject line that the discount is waiting and it\u2019s time to re-engage<\/strong>. To the point, and effective.\u00a0<\/p>\n

          \"Example<\/figure>\n

          3. Use Personalization<\/h3>\n

          We\u2019re all drowning in content overload\u2014AI-generated everything, overflowing inboxes, and an endless stream of messages. With so much noise, it\u2019s easy to become numb to it all. As such, we\u2019re craving a bit more personalization (just one of many current digital marketing trends). So consider using a subscriber\u2019s name, past purchases, or browsing history to make the email feel more relevant<\/strong> and engaging, and not just another anonymous message in their inbox.<\/p>\n

          The following email from Iberia smartly appeals to the recipient directly by name in the subject line, and combines that with an exclusive offer and a touch of urgency.<\/strong> This mix of personalization and exclusivity has the power to re-engage the customer if previous messages haven\u2019t done the trick.<\/p>\n

          \"Example<\/figure>\n

          4. Celebrate a Special Occasion<\/h3>\n

          Special occasions, like birthdays, holidays, anniversaries, etc, are a good excuse to send themed content that inspires email opens. And if you leverage the aforementioned personalization, you may wish to also offer a special discount to make re-engagement a bit more irresistible<\/strong>.\u00a0<\/p>\n

          It\u2019s kind of hard to resist an old-fashioned astrology prediction. The below email example has a creative subject line that generates curiosity<\/strong>, and builds on that with the \u201cshop cosmically\u201d call to action.\u00a0<\/p>\n

          \"An<\/figure>\n

          Below, Busuu uses the customer\u2019s anniversary with the brand to offer a special discount. The nature of this not-every-day kind of discount can pique the recipient\u2019s interest <\/strong>and get them to re-engage.<\/p>\n

          \"example<\/figure>\n

          5. Reward Loyalty<\/h3>\n

          These customers may have strayed, but perhaps once upon a time they were a loyal customer. Remind them of your gratitude and offer exclusive perks or VIP access <\/strong>so that they come back for more.\u00a0<\/p>\n

          For the Dr. Pepper lovers out there, this loyalty email re-engages with a curious and clever question in the subject line, and then reminds the reader to sign in to keep earning <\/strong>\u201cPepper Points.\u201d<\/p>\n

          \"Example<\/figure>\n

          6. Incorporate Humor<\/h3>\n

          Adding humor to your customer re-engagement emails can make your message more memorable and enjoyable. A lighthearted joke or playful tone can make your brand more relatable and increase the chances of a response<\/strong>. <\/p>\n

          The subject line and email below are laugh-out-loud silly. It employs email subject line best practices, with the injection of humor, a question, and intrigue<\/strong>. Then, from start to finish, it\u2019s fresh and funny\u2014and it\u2019s hard to resist wanting more (emails or <\/em>chocolate).<\/p>\n

          \"a<\/figure>\n

          Lowercase and short, Bilt\u2019s email subject line is so casual and silly that it would be hard not to open the email to find out more<\/strong>. And then the \u201chey, you good?\u201d intro is ironic, laughable, and catchy\u2014and hopefully just enough to get the reader to re-engage and complete their account.<\/p>\n

          \"Example<\/figure>\n

          7. Ask a Question<\/h3>\n

          Engagement often starts with a simple question. Asking subscribers what they need, why they\u2019ve been inactive, or what would bring them back makes them feel valued <\/strong>and encourages interaction.<\/p>\n

          Notice how TripAdvisor employs an ever so simple question in the subject line to grab the reader\u2019s attentio<\/strong>n\u2014after all, if they did <\/em>go to Notteri, they\u2019ll probably open the email to see what this is all about. From there, this email encourages more engagement by asking \u201cwould you go again?\u201d<\/strong> and appealing to the reader\u2019s desire to be helpful by providing their opinion for other travelers. Clever all around.<\/p>\n

          \"Example<\/figure>\n

          8. Send Updates & Valuable Information<\/h3>\n

          If an email recipient hasn\u2019t engaged in a while, it\u2019s because other messages and brands in their inbox have taken priority. Get them re-interested by sending updates<\/strong> about new features, product improvements, or exclusive content that adds value<\/strong>.<\/p>\n

          In the below example, Hootsuite demonstrates the power of valuable content in action<\/strong>. So perhaps there\u2019s a group of Hootsuite email recipients who haven\u2019t opened their emails in a while, but when they see this interesting new trend report, they open the email<\/strong>, download the report, and, you guessed it, re-engage with Hootsuite. Mission accomplished.<\/p>\n

          \"An<\/figure>\n

          The below \u201ccoming soon\u201d update is a great email newsletter example that demonstrates how to build intrigue and momentum. Disengaged readers and customers are more likely to be curious about what\u2019s coming soon, and then continue to stay connected <\/strong>because they want to find out more\u2014and in this case, they may even sign up for SMS message updates, which is really a true re-engagement win.<\/p>\n

          \"Example<\/figure>\n

          When to Send Re-Engagement Emails<\/h2>\n

          Timing matters when it comes to the ever-so-important re-engagement email. Sending them too soon can feel pushy, while waiting too long may result in losing the customer<\/strong> for good. But not all customer re-engagement emails follow the same rules, so here are some email marketing tips to keep in mind as you craft and schedule your messages:<\/p>\n

            \n
          • 30 to 60 Days of Inactivity<\/strong>: If a customer hasn\u2019t interacted with your brand for a month or two, a friendly check-in email can remind them of what they\u2019re missing.<\/li>\n
          • Before or After Subscription Expiry<\/strong>: If you offer a subscription-based service, sending a re-engagement email before a customer\u2019s subscription expires, or a \u201cwe\u2019re sorry to see you go, but here\u2019s what you\u2019re missing\u201d message can prompt them to renew.<\/li>\n
          • After Abandoned Carts<\/strong>: Sending a reminder within 24 to 48 hours of cart abandonment can recover lost sales.<\/li>\n
          • During Seasonal or Special Promotions<\/strong>: Offering exclusive discounts during major sales events can be a great way to re-engage inactive customers.<\/li>\n
          • Before Removing from Your List<\/strong>: If all previous attempts have failed, a final \u201clast chance\u201d email before unsubscribing them can prompt re-engagement.<\/li>\n<\/ul>\n

            Getting the Most Out of Your Re-Engagement Emails<\/h2>\n

            Re-engagement emails are like that friendly tap on the shoulder that says, \u201cHey, remember us? We still think you\u2019re awesome.\u201d Whether you\u2019re using humor, a tempting discount, or a heartfelt \u201cWe miss you,\u201d the key is to remind subscribers why they signed up or did business with you in the first place<\/strong>. So put these strategies into action, and turn those cold leads into warm, engaged subscribers and customers again. Because sometimes, all it takes is the right email at the right time to bring them back.<\/p>\n

            \"Tap<\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Email Marketing \u2022 The Secrets to Effective Re-Engagement Emails + 20 Examples Feb 21, 2025 \u2022 8 min read \u2022Erin Ridley Table of Contents What Is a Re-Engagement Email? Why Send Re-Engagement Emails? 7 Common Types of Re-Engagement Emails How to Write Re-Engagement Emails When to Send Re-Engagement Emails Getting the Most Out of Your …<\/p>\n","protected":false},"author":1,"featured_media":1139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[25],"class_list":["post-1138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-message","tag-email-marketing"],"_links":{"self":[{"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=\/wp\/v2\/posts\/1138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1138"}],"version-history":[{"count":0,"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=\/wp\/v2\/posts\/1138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=\/wp\/v2\/media\/1139"}],"wp:attachment":[{"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}