{"id":1178,"date":"2025-04-15T18:47:30","date_gmt":"2025-04-15T10:47:30","guid":{"rendered":"https:\/\/cloudnewoffer.com\/?p=1178"},"modified":"2025-04-15T18:47:30","modified_gmt":"2025-04-15T10:47:30","slug":"product-launch-email-must-knows-example","status":"publish","type":"post","link":"https:\/\/cloudnewoffer.com\/?p=1178","title":{"rendered":"Product Launch Email Must-Knows + Example"},"content":{"rendered":"
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Email Marketing<\/p>\n

\u2022<\/span><\/div>\n

Product Launch Email Must-Knows + Example<\/h1>\n

\n Jan 15, 2025
\n <\/span>\u2022<\/span>
\n 7 min read <\/span>\u2022<\/span>Erin Ridley<\/span><\/div>\n<\/div>\n
\"Product-Launch-Email\"<\/div>\n
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    \n Table of Contents <\/p>\n<\/div>\n

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    • What is a Product Launch Email?<\/li>\n
    • What is a Product Launch Email Sequence?<\/li>\n
    • How to Write a Product Launch Email<\/li>\n
    • Closing Thoughts on Product Launch Emails\u00a0<\/li>\n<\/ul>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n

      You\u2019ve gone to all the work to launch that much-desired new product, and now it\u2019s time to build some excitement and make the big announcement to all your email subscribers. The secret to nailing it? A killer product launch email campaign that gets people buzzing, clicking, and buying.<\/p>\n

      In this guide, we\u2019ll take you through everything you need to know<\/strong> to craft product launch emails that captivate and convert. From structuring your email sequence<\/strong> like a pro to tips for writing copy<\/strong> that packs a punch, we\u2019ve got you covered. Let\u2019s make your launch a success!<\/p>\n

      What is a Product Launch Email?<\/strong><\/h2>\n

      A product launch email is a targeted marketing message<\/strong> sent to your audience to introduce a new product or service<\/strong>. While the basics of a product launch email might seem like they need little explanation, their success\u2014or lack thereof\u2014is more nuanced: these emails aim to inform, excite, and persuade your recipients<\/strong>, whether they\u2019re loyal customers, prospects, or potential partners.\u00a0<\/p>\n

      The goal is to generate buzz and drive action, such as visiting your website, signing up for updates, or making a pre-order or purchase. And it\u2019s not as simple as just sending one single email; it\u2019s about having a thoughtful plan to build anticipation, announce your launch, and follow through.<\/strong>\u00a0<\/p>\n

      \"SiteGround-Email-Marketing\"<\/figure>\n

      What is a Product Launch Email Sequence?<\/strong><\/h2>\n

      That\u2019s right: the best product launch email is one that forms part of a proper sequence. A product launch email sequence is a series of emails designed to guide your audience through an email customer journey<\/strong>, from pre-launch emails that build anticipation, to day-of launch emails with the official new product announcement, and post-launch follow-ups that keep the momentum going. This approach helps you maintain consistent communication and it keeps your audience engaged at every stage of the process.\u00a0<\/p>\n

      Let\u2019s examine the types of emails for each step of the way.<\/p>\n

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      \"Product-Launch-Email-Sequence\"<\/figure>\n<\/div>\n

      Pre-Launch Emails & Examples<\/h3>\n

      Pre-launch emails are sent before the official launch in order to build anticipation and curiosity<\/strong>. These emails might include teasers, sneak peeks, or countdowns to the big day. Given that a product launch is an event of sorts, leverage the build up to create buzz in all the ways possible.<\/p>\n

      There are heaps of ways you can get this done via your email marketing, whether it\u2019s simply announcing the launch ahead of time<\/strong>, or getting more creative and coming up with contests or collaborations around the occasion<\/strong>. With that in mind, here are some best practices when it comes to your pre-launch emails.\u00a0<\/p>\n

      Best Practices for Pre-Launch Emails<\/h4>\n
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      • Announce the new product or service<\/li>\n
      • Share exclusive details or behind-the-scenes content<\/li>\n
      • Highlight the benefits your product will offer<\/li>\n
      • Use countdown timers or event reminders to create urgency<\/li>\n
      • Offer pre-launch and\/or pre-order sign-ups<\/li>\n
      • Implement a pre-launch discount<\/li>\n
      • Run contests, giveaways or promotions around build up to the launch<\/li>\n
      • Collaborate with other brands or influencers<\/li>\n<\/ul>\n

        When to Send Pre-Launch Emails<\/h4>\n

        While this may depend on the scope of your product launch (launching a new car model is quite different from launching a new bath soap), most products probably only require a few weeks heads up<\/strong>. That is, if you\u2019re running a contest or pre-order promotion, you might want to send a few emails over the course of several weeks. Whereas if you\u2019re just simply teasing the launch<\/strong>, with no extra bells and whistles, one email a week in advance<\/strong> may do the trick. Stay on top of your email marketing metrics so that you can see what\u2019s working and not working, and then optimize for your following sends.<\/p>\n

        Pre-Launch Email Examples<\/h4>\n

        What better way to come up with pre-launch email ideas than to examine those that have done the job well. So let\u2019s dive into some real-world new product launch email examples that have worked.<\/p>\n

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        \"product-launch-email-<\/figure>\n<\/div>\n

        The above email builds excitement around the launch of a new-product collaboration. It not only gives all the necessary details\u2014when the launch will happen, and where\u2014but also product features (colorways and fit), and gives followers the opportunity to join the waitlist.<\/strong> So while sales can\u2019t actually happen until the launch, Skims is able to move customers along in their journey.<\/p>\n

        \n
        \"product-launch-email-example-karst-pre-launch\"<\/figure>\n<\/div>\n

        Karst leverages new-year energy to promote its soon-to-launch planner. More than just a new product announcement, it allows recipients to pre-order <\/strong>the planner, thus capitalizing on the pre-launch hype in order to start making sales.<\/p>\n

        \n
        \"product-launch-email-example-pre-launch-jamie<\/figure>\n<\/div>\n

        In the above new product launch email example, recipients are given a sneak peak<\/strong> of the cover of the soon-to-launch book. The message employs personal and sincere language to start generating pre-orders <\/strong>before the book is even out.\u00a0<\/p>\n

        Day-Of Product Launch Emails & Examples<\/h3>\n

        The day of the launch is when your emails shift to showcasing the product in its full glory. These emails should deliver a clear and enthusiastic message<\/strong>, emphasizing the value and unique features<\/strong> of the product while driving immediate action<\/strong>. Let\u2019s examine what you might consider including.<\/p>\n

        Best Practices for Day-Of Product Launch Emails<\/h4>\n
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        • Include bold visuals and product highlights<\/li>\n
        • Provide a link to purchase, sign up, or learn more<\/li>\n
        • Offer special launch-day discounts or bonuses<\/li>\n
        • Create a sense of urgency with limited-time offers or stock warnings<\/li>\n
        • Build and deliver on pre-launch efforts (did you run a contest? How about a giveaway or collaboration? Continue to leverage the hype, but also deliver on any promises)<\/li>\n<\/ul>\n

          When to Send Day-Of Product Launch Emails<\/h4>\n

          This probably sounds like a silly question because the answer should seem obvious: the day of, right!? Well, yes, this is true. But like any other email blast, you\u2019ll want to maximize sending time<\/strong>. That means sending out your email first thing in the morning<\/strong>, during your earliest customer time zone. You might also wish to align your product launch with a day of the week that is best for email sending<\/strong>. That is, send on a Tuesday, and avoid sending on a Friday or weekend when folks aren\u2019t focused on their email inboxes.\u00a0<\/p>\n

          Day-Of Product Launch Email Examples<\/h4>\n

          Need some day-of inspiration? Here are some product launch email examples to give you ideas.<\/p>\n

          \n
          \"product-launch-email-example-day-of-launch-stuffed<\/figure>\n<\/div>\n

          Tasty and festive visuals do a solid job of capturing recipient attention, and then a promotion for a free cookie for a limited time<\/strong> leverages that sense of urgency coupled with a discount<\/strong>. Colorful cookies are hard to resist, but a free colorful cookie is even harder to say no to.<\/p>\n

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          \"product-launch-email<\/figure>\n<\/div>\n

          In the above email, Thomas & Vine launches its new footwear, and makes the offer more enticing with a discount<\/strong>. They\u2019re also using this opportunity to encourage people to sign up<\/strong> so that they can receive more similar updates about new releases, thus closing this deal, and planting seeds for future ones.<\/p>\n

          \n
          \"product-launch-example-day-of-launch-colorverse\"<\/figure>\n<\/div>\n

          When it comes to bold and catchy visuals, Colorverse surely wins. The above effectively captures attention with a colorful email<\/strong> that seals the deal by clearly and attractively communicating product features and benefits<\/strong>.\u00a0<\/p>\n

          Post-Launch Emails & Examples<\/h3>\n

          Post-launch emails focus on maintaining momentum after the initial new product announcement. They\u2019re an opportunity to engage customers who haven\u2019t yet acted, provide social proof, and encourage feedback or reviews<\/strong>. These emails are a great way to finally get that sale, and close the loop on the product launch process<\/strong>, setting the stage for future sales.<\/p>\n

          Best Practices for Post-Launch Emails<\/h4>\n
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          • Share testimonials or early reviews<\/li>\n
          • Highlight additional features or use cases<\/li>\n
          • Thank your audience for their support<\/li>\n
          • Encourage referrals or social sharing<\/li>\n
          • Close the loop on any launch events, collaborations, etc.\u00a0<\/li>\n<\/ul>\n

            When to Send Post-Launch Emails<\/h4>\n

            Post-launch emails can be sent during the weeks following your launch<\/strong>. For example, you might send one a week after launch, then another a couple weeks later. Perhaps one could highlight testimonials<\/strong>, and then another could offer an additional limited-time discount<\/strong>.<\/p>\n

            Post-Launch Email Examples<\/h4>\n

            Post-launch emails require a little extra touch\u2014a delicate balance between keeping the excitement alive, but not overdoing the new product announcement. So this is when you\u2019ll need to get creative about how you keep the conversation going. Check out these examples for some ideas.\u00a0<\/p>\n

            \n
            \"product-launch-email-example-post-launch-canva\"<\/figure>\n<\/div>\n

            Canva\u2019s announcement above is essentially a re-announcement of the launch<\/strong>. It retells all the product features and benefits<\/strong>, but adds a cheeky \u201chave you tried it?\u201d<\/strong> since this product was previously launched. This is a creative and smart way to extend the launch announcement, capturing the attention of those who might not have purchased yet, or who perhaps missed the announcement altogether.<\/p>\n

            \n
            \"product-launch-email-example-post-launch-carla-llanos\"<\/figure>\n<\/div>\n

            This artist is using her launch as an opportunity to generate continued buzz. In this new product launch email example, she\u2019s offering an extra discount, and highlights that it\u2019s for valued customers.<\/strong><\/p>\n

            \n
            \"product-launch-email-example-post-launch-brightland\"<\/figure>\n<\/div>\n

            The above new product announcement revisits the launch by mentioning that the \u201creviews are in.\u201d <\/strong>As such, the seller not only provides social proof <\/strong>(in the way of reviews) but can freshly talk about the launch, and therefore generate more sales.<\/p>\n

            The above new product announcement revisits the launch by mentioning that the \u201creviews are in.\u201d <\/strong>As such, the seller not only provides social proof <\/strong>(in the way of reviews) but can freshly talk about the launch, and therefore generate more sales.<\/p>\n

            How to Write a Product Launch Email<\/strong><\/h2>\n

            Alright, now you\u2019ve got some fresh inspiration for what you\u2019d like to send. Maybe you\u2019ve even started plotting out your email automation sequence. So it\u2019s time to get down to the business of actually writing marketing emails for your product launch. Here\u2019s how to nail each element for maximum impact:<\/p>\n

            1. Start with a Strong Subject Line<\/h3>\n

            Your product launch emails aren\u2019t just about the content within them; you need to get them opened in the first place. Indeed, your email subject line is the first impression your email makes, and it determines whether recipients will open it. <\/strong>A strong subject line should grab attention and immediately communicate the value of your product. Here\u2019s what to keep in mind:<\/p>\n

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            • Use action words<\/strong> or power phrases to create urgency, such as \u201cDon\u2019t Miss This!\u201d or \u201cJust Launched!\u201d<\/li>\n
            • Include personalization<\/strong> if possible, like the recipient\u2019s name or location.<\/li>\n
            • Spark curiosity<\/strong> with phrases like \u201cYour Next Must-Have is Here\u201d or \u201cWe\u2019ve Been Working on Something Big\u2026\u201d<\/li>\n
            • Keep it short and punchy<\/strong>\u2014best to aim for using 50 characters or less<\/li>\n<\/ul>\n

              2. Hook Your Audience Immediately<\/h3>\n

              Once recipients open your email, the first line needs to hold their attention<\/strong>. This hook sets the tone for the rest of the email and should align with your subject line. Consider the following:<\/p>\n

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              • Use an attention-grabbing announcement<\/strong>, such as \u201cThe wait is finally over!\u201d<\/li>\n
              • Pose a question that resonates with your audience, like \u201cReady to revolutionize your workflow?\u201d<\/li>\n
              • Share a compelling stat <\/strong>or story related to your product.<\/li>\n
              • Speak directly to your audience\u2019s desires or challenges<\/strong>: \u201cLooking for the perfect travel companion?\u201d<\/li>\n<\/ul>\n

                3. Focus on Benefits<\/h3>\n

                While it\u2019s important to share details about your product, your audience cares most about how it will improve their lives. Shift the focus from features to benefits<\/strong>, explaining what makes your product valuable and unique. Here are some ways you can do this:<\/p>\n

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                • Translate technical features into real-world advantages<\/strong>. For example, instead of saying \u201c10-hour battery life,\u201d say \u201cStay connected all day without worrying about recharging.\u201d<\/li>\n
                • Address pain points<\/strong> your audience experiences and explain how your product solves them.<\/li>\n
                • Use customer-focused language<\/strong> like \u201cyou\u201d and \u201cyour\u201d to make the benefits feel personal.<\/li>\n<\/ul>\n

                  4. Include a Clear Call to Action (CTA)<\/h3>\n

                  Your email should always have a clear and compelling next step for the recipient to take. A strong CTA ensures they know exactly what to do after reading your email<\/strong>. Here a handful of tips when it comes to creating an effective CTA:<\/p>\n

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                  • Use action-oriented phrases<\/strong> like \u201cShop Now,\u201d \u201cLearn More,\u201d or \u201cSign Up Today.\u201d<\/li>\n
                  • Make the CTA button stand out <\/strong>with bold colors and clear text.<\/li>\n
                  • Limit the email to one or two CTAs<\/strong> to avoid overwhelming the reader.<\/li>\n
                  • Include a sense of urgency<\/strong> if you\u2019re offering a promotion: \u201cOrder now\u2014offer ends soon!\u201d<\/li>\n<\/ul>\n

                    5. Keep It Visually Appealing<\/h3>\n

                    Email marketing design is just as important as the content. An attractive, well-structured email makes your message more engaging and easier to read. <\/strong>Design best practices you\u2019ll want to keep in mind include:<\/p>\n

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                    • Use high-quality images<\/strong> or videos that showcase your product. For example, a sleek photo of your new product in use can speak volumes.<\/li>\n
                    • Stick to a clean layout<\/strong> with plenty of white space to improve readability.<\/li>\n
                    • Ensure consistent branding<\/strong> throughout when it comes to logo, colors, and fonts<\/li>\n
                    • Make your email mobile-friendly<\/strong> since many users will view it on their phones.<\/li>\n<\/ul>\n

                      By following these steps, you\u2019ll create a new product launch email that not only informs but also piques your audience\u2019s interest and motivates them to take action.<\/p>\n

                      Closing Thoughts on Product Launch Emails\u00a0<\/h2>\n

                      Launching a product is like throwing a big party (in this case, virtually!)\u2014you want everyone buzzing with enthusiasm and eager to join in. With the right email strategy, you can build anticipation, steal the show on launch day, and keep the energy going <\/strong>long after the confetti has settled. Think of each product launch email as an invitation to the celebration: entice them, wow them, and leave them wanting more.\u00a0<\/p>\n

                      Not sure where or how to get started? SiteGround Email Marketing makes getting going ultra easy thanks to attractive email marketing templates, audience segmentation, email automation, robust analytics, and a user interface that\u2019s a breeze to use. Start your email marketing journey with SiteGround today.<\/p>\n

                      \"email-marketing-course-for-beginners\"<\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                      Email Marketing \u2022 Product Launch Email Must-Knows + Example Jan 15, 2025 \u2022 7 min read \u2022Erin Ridley Table of Contents What is a Product Launch Email? What is a Product Launch Email Sequence? How to Write a Product Launch Email Closing Thoughts on Product Launch Emails\u00a0 You\u2019ve gone to all the work to launch …<\/p>\n","protected":false},"author":1,"featured_media":1179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[25],"class_list":["post-1178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-message","tag-email-marketing"],"_links":{"self":[{"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=\/wp\/v2\/posts\/1178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1178"}],"version-history":[{"count":0,"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=\/wp\/v2\/posts\/1178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=\/wp\/v2\/media\/1179"}],"wp:attachment":[{"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudnewoffer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}